Chinese Changan Automobile is entering Pakistan
Changan Automobiles, a Chinese automobile manufacturer is coming to Pakistan through a joint venture agreement with Master Motor Corporation Limited (MMCL) with an investment of $100 million and soon will start producing vehicles in Pakistan. Master Motor Corporation (Pvt.) Limited (MMCL) is an automobile assembling and manufacturing company formed in 2002 and is part of Master Group of Companies.
Master Group, a renowned Pakistani brand is also known for making Molty Foam, which has been offering reliability since decades recently acquired Greenfield approval from the Government of Pakistan and now has proudly formed joint Venture with Changan International Corporation.
Changan is a famous automobile producing brand in China known for making SUVs, small vehicles and cars. The company offers a wide range of vehicles including CS arrangement SUV, Raeton arrangement, Eado arrangement, and Alsvin arrangement; and Oushang, Honor, and Eulove MPV items. The company is 153 years old now having 59 years of experience of building vehicles and 32 years in building and selling passenger cars. Additionally, The Chinese automaker considered among the Big4 automakers in China with an annual production of more than 3 million units a year. Changan operates joint ventures with world-renowned automaker brands including Ford (Changan Ford), Groupe PSA (Changan PSA), Mazda (Changan Mazda) and Suzuki (Changan Suzuki).
The company was seeking permission from the Pakistani government for a long time now to set up a vehicle manufacturing plant in the country. Previously, Master Motors also signed an agreement with Changan Automobiles to manufacture cars in Pakistan. Recently, Master Motors was also awarded a Category-A Greenfield Status under the Auto Policy 2016-21’s.
MMCL is authorized local assembler for leading Commercial Vehicles from China including world’s popular Foton (Light Duty Truck and Heavy Duty Truck) and Yuejin. It is manufacturing a wide range of Commercial Vehicles from 1.5 Ton loading capacity to 60 Ton GCW Prime Mover. More than that, 12,000 Master vehicles sold made its name strong both in public and private sector organizations.
Both the companies, Changan Automobile and Master Motors Corporation, will sign an official agreement on 29th June at Pearl Continental, Karachi.
Automark witness that both companies are agreed to set up an assembly plant in Karachi. In the first phase, they will introduce passengers’ cars and provides after sales services as well. Their target market will be middle and higher income group. The source disclosed: MMCL already purchased land for an assembly plant in Karachi. After ground breaking ceremony in March-2018, company had started construction of the assembly plant.
Without a doubt, we hope that joint agreement of Master Motor Corporation Limited and Changan Automobile will expand and diversify the local vehicle industry in Pakistan.
Muhammed Hanif Memon
Founder and Editor in Chief of Monthly Automark Magazine since 2006. Magazine published from Karachi Pakistan covers Automotive industry of Pakistan, car, motorcycle and tractor news. Magazine distributed in Karachi, Lahore, Hyderabad, Multan, Islamabad, Gujranwala, Faisalabad.