Dysin Automobile Ltd awarded Greenfield status under Automotive Policy 2016-2021
Under the automotive development policy 2016-2021, the government of Pakistan has awarded Greenfield investment status to Dysin Automobiles Ltd. They have been in the Pakistani market and have been importing commercial vehicles from China for the past few years.
After being granted this status, they plan to assemble commercial vehicles i.e. trucks with Chinese counterparts. The will majorly work on the SINOTRUK and have obtained 25 acres of land to set up the plant in Hub, Balochistan.
Dysin will import trucks in Complete Knock Down and assemble them in Pakistan. Complete Knock Down (CKD) condition, refers to the manufacturing procedure in the automotive industry in which the parts are exported completely and then reassembled in the country where the finished product is to be sold.
The automotive development policy (2016-2021) encourages theformation of new assembly plant facilities, new and upgraded models with new technology.
After the introduction of Auto Policy in 2016 and based on its performance since its incorporation, DYSIN has decided to establish CKD manufacturing facility to harvest the Government incentives and growth opportunity in the market. For this purpose, DYSIN has acquired a land of 25 acres in Hub Industrial and Trading Estate (HITE) under LIEDA, Balochistan. The company has planned to roll over its first locally assembled vehicle in third quarter of calendar year 2020 with an estimate of an investment of two billion rupees in this CKD project.
The Company’s product technology, quality, performance and existing set up along with strong partnership with SINOTRUK has the potential of fulfilling the future market needs. DYSIN enjoys nation-wide presence with headquarters in Lahore and having 3 regional offices, 4 area offices, and a team of sales and after sales of more than 50professionals covering whole the territory; supported by 13 well established 3S dealers and more than 50 1S/2S dealers across entire route from Karachi to Gilgit Baltistan.
With their previous experience in dealing with the sale of trucks in the Pakistani market. This move is ideal for the Dysin Automobiles. At a time when the country’s auto sector is going through a recession, this seems to be a silver lining. Also, its presence in Balochistan is strategic and well planned to promote employment to the locals and take advantage of the huge market to be formed once the CPEC route is operational.
SINOTRUK stepped into Pakistan market in 2013 by joining hands with a local partner, Dysin Automobiles Limited (DYSIN). DYSIN entered into distribution and technology license agreements with China National Heavy Duty Trucks Group Company (CNHTC) through M/s Sinotruk International, a wholly owned subsidiary of CNHTC, to exclusively import, assemble and market a wide range of Sinotruk vehicles in Pakistan.
From 2014 onwards, the Company imported CBU units and sold in local market. The products received positive feedback from the transporters community and the Company received repeat orders despite the somewhat inferior perception of Chinese origin products in Pakistani market. DYSIN did show tremendous growth and sold more than 4,000 trucks in Pakistan from which more than 1,800 trucks are sold through direct import on account of DYSIN and remaining are facilitated sales from Sinotruk to clients in Pakistan, majorly Chinese construction companies working on CPEC projects. The Company has developed a strong clientele through product awareness and timely after sales services. It has established a comprehensive after sales network across the country through 3S dealers, 2S dealers, containerized and mobile workshops. The Company has a high tech training facility which is only second besides Hino Pakistan. The Company assured frequent repeat orders and positive customer feedback from large logistics companies which is a proof of acceptance of product by Pakistani market.