Hyundai motors Opens Pakistan’s First Digital City Store in Lahore

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From left to right, Mr.Hitoshi Kaneko, Deputy COO Automotive Division,Sojitz Corporation,Mr.Jaephil Roy Lee, Sales Manager, Middle East and Africa Region, Hyundai Motor Company, Mr. Hasan Mansha,CEO Hyundai Nishat Motor (Private) Limited performing the ribbon cutting ceremony to officially open Pakistan's First Digital Car Showroom at Emporium Mall, Lahore

On 23 Feb, Hyundai-Nishat Motor (Private) Limited officially inaugurates Digital City Store at Emporium Mall, Lahore to offer car enthusiasts a matchless experience through realistic 3D screens and huge floor-to-ceiling video walls.

This is the first time that any automotive brand in Pakistan has introduced the idea of a digital store. The digital store is an innovative automotive retail concept that will feature a 3D technology to grab the attention of users and to enhance customer buying experience. Prospective customers will be able to go through an easy to use dashboard which will enable them to see a 3D model of the Hyundai cars. The dashboard will also show real-time information such as the functions, features, specifications and much more of Hyundai cars.

The inauguration of the digital store also Unveils Hyundai’s most popular cars to Pakistan; the Santa Fe and the Grand Starex;

• Hyundai Santa Fe is a 7-seater sporty vehicle, and it is among Hyundai’s most popular and trendy SUVs. It is available in seven different models across the world.

• The 12-seater, Grand Starex; a premium transporter that is designed to provide superior comfort and convenience to the users. It has lots of space to accommodate a big family along with the luggage on longer journeys. Hyundai also announced its plan to launch Grand Starex van 2.4l in Pakistan starting from 3.99M to 5.2M only.

Talking at the opening, Chief Operating Officer of Hyundai, Mr. Tatsuya Sato stated, “I welcome all of you to the launch of our Hyundai City Store, which is our first achievement in Pakistan. This is an initial step of our incredible voyage to furnish our clients with a top-notch involvement. This specifically computerized showroom is a one of a kind idea store hoping to offer clients a well-disposed condition wherein they can investigate Modern Premium Hyundai Vehicles. Our vision is to end up the most “esteemed” and “cherished” car brand and reproduce the worldwide accomplishment of Hyundai in Pakistan.”

Automotive enthusiasts and the public have warmly welcomed the launching of the digital store in Pakistan as they are ready to experience an exciting journey ahead.

The partnership of Hyundai and Nishat is a positive development for the Pakistani auto industry as it will break the monopoly of three Japanese automakers including Indus Motors, Pak Suzuki Motors, and Honda Atlas which has dominated the local auto industry since past three decades.

In the future, Hyundai also plans to bring more famous models in Pakistan. Their target is to set new records of service and technology in automobiles industry.

by Aqsa Mirza / Hanif Memon

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