Indus Motor to launch Toyota Rush 1.5L SUV in Pakistan
Indus Motor Company (IMC) is going to launch the Toyota Rush in Pakistan on end of August-2018. The expected price is 3.5 to 4 million but it is not confirmed yet by any sources.
It is a 1500CC mini-SUV, that the company previously released as the Daihatsu Terios in 2010 but later discontinued it. The car will might be for Honda BRV competition or Suzuki Vitara.
According to our sources, Indus Motors already started training in marketing and sales staff at the dealership across the country while few units of imported in CBU condition are already reached in Pakistan and displayed at one dealership in Lahore on Saturday evening.
Toyota Rush comes in two variants 1.5 E and 1.5 G, 5 and 7-seater respectively. 1.5 G variant offers roof rails and features like push start button, tilt-adjusted steering, and a reverse parking mirror.
Toyota Rush was first introduced to the Japanese domestic market in 1997 after which it earned good repute in several developing marketing in Asia, Africa, South America and Eastern Europe. The car is known by different names in different countries like Daihatsu Bego, Grand or the Perodua Nautica. Toyota IMC has now decided to first sell imported units in the country.
7-seater Toyota Rush’s 2018 model offered different features like upswept LED headlamps, Fortuner like styling, comfortable yet compact look. Right now it is not known which trim options will be available for Pakistani consumers but the car is targeting the urban young people.
by Aqsa Mirza
Muhammed Hanif Memon
Founder and Editor in Chief of Monthly Automark Magazine since 2006. Magazine published from Karachi Pakistan covers Automotive industry of Pakistan, car, motorcycle and tractor news. Magazine distributed in Karachi, Lahore, Hyderabad, Multan, Islamabad, Gujranwala, Faisalabad.