The new logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, the company claims.
• The new logo of Kia Motors resembles a handwritten signature.
• The logo’s unbroken line conveys the company’s commitment to bringing moments of inspiration, it is claimed.
• Kia Motors will announce a new brand purpose and strategy on January 15.
Kia Motors has unveiled its new corporate logo and global brand slogan. The automaker claims that the introduction of the new logo represents its ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
According to Kia Motors, the new logo is a symbol of its new brand purpose and the values it promises to offer customers through future products and services. The new logo resembles a handwritten signature and its unbroken line conveys the company’s commitment to bringing moments of inspiration.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” Kia Motors President and CEO Ho Sung Song said.
“The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry,” he added.
Kia Motors also revealed its new global brand slogan, ‘Movement that inspires’. The company will announce a new brand purpose and strategy on January 15.
The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, one of the objectives of the automaker is to take a leading position in the global car market with a focus on popularising electric vehicles and introducing a broad range of mobility services.